Browsing by Author "Kahraman, A; Kazancoglu, I"
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A Qualitative Research of Young People's Motivation to Start, Continue, Reduce and Quit Playing Online Multiplayer Games on Computer
Kahraman, A; Kazancoglu, IThe aim of this research is to understand why young people start, continue, reduce, and intend to quit playing online multiplayer games. In-depth interviews were conducted with 25 male undergraduate students who continue ... -
Understanding consumers' purchase intentions toward natural-claimed products: A qualitative research in personal care products
Kahraman, A; Kazancoglu, I (SEP)In recent years there is a trend of consuming natural products for a sustainable and healthier life. Therefore, firms began aligning their strategy with sustainability by communication strategies that they produce natural ...