Browsing by Author "Kahraman, A. and Kazançoğlu, İ."
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Understanding consumers' purchase intentions toward natural-claimed products: A qualitative research in personal care products
Kahraman, A. and Kazançoğlu, İ. (John Wiley and Sons Ltd, 2019)In recent years there is a trend of consuming natural products for a sustainable and healthier life. Therefore, firms began aligning their strategy with sustainability by communication strategies that they produce natural ...