Browsing by Department "School of Management, University of Bradford, Bradford, United Kingdom; Faculty of Business, Manisa Celal Bayar University, Manisa, Turkey; Huddersfield Business School, University of Huddersfield, Huddersfield, United Kingdom; School of Civil and Environmental Engineering, Nanyang Technological University, Singapore"
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Social Media Engagement of Stakeholders: A Decision Tree Approach in Container Shipping
(Elsevier B.V., 2020)Social media provides a significant avenue for stakeholder engagement which is crucial to ensure loyalty and satisfaction of stakeholders who possess valuable resources that can influence the business outcomes. Container ...