Browsing by Publisher "International Business Information Management Association, IBIMA"

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    • Agro-food brands - Survival and success on Romanian market 

      Bratoveanu, D.-B. and Züngün, D. and Stanciu, S. (International Business Information Management Association, IBIMA, 2018)
      The transition to a market economy, by changing the Romanian political regime, favoured the Romanian food brands, which were the first in the preferences of the domestic consumers, who did not have too many options in the ...