Browsing TR - Dizin by Department "DOKUZ EYLÜL ÜNİVERSİTESİ;MANİSA CELÂL BAYAR ÜNİVERSİTESİ"
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STAKEHOLDER ENGAGEMENT AND VALUE CO-CREATION VIA SOCIAL MEDIA: A CASE STUDY OF CONTAINER SHIPPING COMPANIES
(2019)The importance of value co-creation through value propositions of the companies has been studied considerably from the lens of Service Dominant Logic (SDL). Although the main focus has solely been on customers, increasing ...